Priced Up Casino Sister Sites
PricedUp sister sites include McBookie, Priced Up, and Star Sports Bet.
PricedUp (pricedup.bet) is operated by Off Course Bookmakers Limited, headquartered at Star House, 255 Old Shoreham Road, Hove.
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PricedUp Casino Sister Sites Overview
PricedUp falls under Off Course Bookmakers Limited and links up with a handful of related brands through overlapping ownership. The site only launched in 2024, but it’s already got a UK Gambling Commission license and a cluster of associated sites.
What Are Sister Sites?
Sister sites are basically betting platforms that share the same owners, license, or even the people running the show. You’ll usually spot similar features, payment options, and customer support across them.
It’s common to find matching interfaces and sometimes even shared accounts between sister sites. The parent company tends to run several brands at once, aiming for different types of bettors.
They often share:
- Licenses from regulators like the UK Gambling Commission
- Payment systems and withdrawal options
- Customer databases and promo deals
- Game software and providers
Spotting these connections helps you find reliable alternatives—plus, it clears up why you’ll see the same T&Cs popping up on different sites.

Who Owns PricedUp?
Off Course Bookmakers Limited is the official operator of PricedUp, at least according to the UK Gambling Commission. Their office is at Star House, 255 Old Shoreham Road, Hove, BN3 7ED.
The setup gets a bit tangled, though. Some sources mention ties to Sharedbet Limited and Playbook Gaming.
The registered address matches Star Racing Limited, who run StarSports Bet. So, there’s definitely some shared infrastructure here.
PricedUp’s sister sites are:
- McBookie – Scottish-focused betting
- NE Bet – Regional betting
- Star Sports Bet – The flagship for racing and sports
- AK Bets – Horse racing specialist
All these brands sit under a pretty similar management umbrella.
PricedUp’s Place in the UK Gambling Landscape
PricedUp joined the UK betting scene in 2024, focusing on horse racing and sports betting instead of trying to outshine the big casino names.
The UK Gambling Commission license number 1776 covers PricedUp. That means proper regulation and some peace of mind for players.
The site goes for a stripped-back, no-nonsense betting experience—not a ton of flashy promos. It’s a bit of a contrast to all the bonus-heavy brands out there.
PricedUp’s Trustpilot score sits at 2.2 out of 5, so feedback’s a mixed bag. People complain about slow bet settlements and not enough customer support.
Having ties to established names like Star Racing Limited gives PricedUp a bit of a leg up with experience and navigating the UK’s tricky gambling rules.
Top PricedUp Casino Sister Sites and Comparable Brands
PricedUp runs under Sharedbet Limited, with NRG Bet as its main sister site. There are a few other brands sharing the Playbook Gaming platform. The bigger competition? Think Bet365, LeoVegas, and newer faces like Kwiff and AK Bets.
Direct Sister Sites: NRG Bet and More
NRG Bet is PricedUp’s closest sibling under Sharedbet Limited. Both have the same owners and licenses.
They offer nearly identical games and promotions. If you hop between them, you’ll see the same slots and live casino options.
Rhino Bet used to be in the mix but it’s gone now. That leaves NRG Bet as your main alternative if you want to stick with the same group.
Both sites run on Playbook Gaming software, so the gameplay and tech are pretty much on par.
Notable Associated Sites via Platform
Several betting sites use the Playbook Gaming platform, so you’ll notice similar layouts and mechanics even if they aren’t technically under the same owner.
AK Bets uses the same software, so expect a familiar interface and a similar mix of sports betting and casino games.
Star Sports previously ran on Playbook Gaming with the Off Course Bookmakers license, which led to some crossover in how things worked behind the scenes.
These shared platforms mean you get the same navigation and game feel, but promos and customer service can differ quite a bit.
The tech backbone keeps things running smoothly and mobile-friendly across these brands.
Key Competitors and Popular Alternatives
Heavyweights like Bet365, Coral, and Ladbrokes dominate the UK with massive game selections and deep sportsbooks.
LeoVegas and Pink Casino are all about mobile play, big bonuses, and a ton of slots—way more than most new operators manage.
Kwiff shakes things up with boosted odds and some unusual betting features. Mr Vegas and Mr Play go for themed casino vibes and steady promos.
For a more upscale feel, Grosvenor Casino and Virgin Bet deliver, while All British Casino keeps things tailored for UK players.
If you’re on a budget, 21.co.uk and Slot Boss offer decent odds and let you start with smaller deposits.
Comparing Games and Features Across Sister Sites
Each PricedUp sister site brings a slightly different gaming vibe, but they all lean on a reliable, shared platform. Game libraries vary—some go big on slots, others focus on live casino or sports betting.
Slots and Video Slots Selection
Slots are the backbone across all PricedUp sister sites. PlanetSport Bet leads the pack with over 1,650 games—huge by any measure.
NRG has about 900 slot titles, mostly from top providers, focusing more on quality than just sheer numbers.
Gentleman Jim goes for 600+ slots, handpicking games that play well on mobile.
DragonBet offers around 500 slots from NetEnt, Pragmatic Play, and Red Tiger. You’ll find a mix of classics and newer video slots.
BetWright keeps its selection smaller—about 600 games, mostly from Pragmatic Play, so you know what to expect in terms of gameplay.
Every site is mobile-ready, so you can play your favorites on the go.

Live Casino and Table Games
Live casino options differ quite a bit between the sister sites. PlanetSport Bet does a solid job with live dealers and a polished setup.
You’ll see the usual suspects—roulette, blackjack, baccarat—on most sites. The live experience is generally smooth and professional.
Gentleman Jim offers live dealer games with a clear focus on mobile play. Live roulette and blackjack work well on phones.
DragonBet has some table games but puts most of its energy into sports betting. The live casino side is smaller.
NRG keeps things simple with a decent live casino lineup, making it easy for new players to get started.
Table games usually start at low minimum bets—often £1 or less.

Bingo, Poker and Other Offerings
Poker and bingo aren’t really a big deal on these sites. Most focus on slots and sports betting, not so much on specialty games.
Some platforms tuck video poker into their slot sections, but don’t expect full-blown poker rooms.
Bingo pops up here and there, but it’s definitely not a headline feature. The main draw is still casino games and sports betting.
Sports betting is a big part of every sister site, with lots of markets and competitive odds.
Crash games and instant win titles show up on some sites for a quick break from the usual slots or tables.
Overall, these brands stick to what they know—slots and sports betting—rather than branching into bingo or poker in a big way.
Bonuses, Promotions and Payment Options
PricedUp sister sites hand out welcome bonuses and deposit matches for new players, plus a steady stream of promos for regulars. You’ll get the usual payment options—debit cards, e-wallets—and there’s customer support and responsible gambling tools too.
Welcome Bonuses and Codes
Most sister sites greet new players with a welcome offer, usually a deposit match where the casino tops up your first deposit by a certain percentage.
You’ll need to put in a minimum deposit to unlock these—usually between £10 and £20, depending on the site.
Some throw in free spins, often spread over a few days and tied to popular slots.
Promo codes might be needed for certain bonuses, so double-check the terms before you put money in.
On the sports side, free bet offers are more common. They let you place a wager without risking your own cash right away.
Ongoing Casino Promotions
Sister sites keep things interesting with ongoing promos—reload bonuses after your first deposit, for example.
Weekly promos might include cashback, bonus funds, or prize tournaments.
Free spins show up in promo emails or loyalty programs, sometimes linked to new games or special events.
VIP programs are around for loyal players, offering special bonuses and higher withdrawal limits. These usually run on a points system tied to your activity.

Payment Methods for UK Players
PricedUp sister sites cover all the standard UK payment options. Debit cards like Visa and Mastercard work everywhere.
Bank transfers are available for bigger deposits and withdrawals, though they can take a couple of days to clear and have higher limits.
E-wallets (Skrill, Neteller) are popular for fast deposits and withdrawals—usually instant or within a day.
Some sites are starting to accept crypto like Bitcoin and Ethereum, but it’s not widespread yet.
Processing times and limits can vary, so it’s worth checking the details before you pick your payment method.
Responsible Gambling and Player Support
All PricedUp sister sites follow UK regulations on responsible gambling. Players can set their own deposit limits right from their accounts.
Time limits and session reminders nudge players to keep tabs on their gambling. If someone needs a break, self-exclusion is just a few clicks away.
You’ll spot links to GambleAware and other support groups all over these sites. Free advice and resources are always within reach if gambling ever feels like it’s getting out of hand.
Customer support teams know the signs of problem gambling and are ready to help. If you ask, they’ll help you set extra account restrictions—no judgment.
Most sites run live chat support during business hours, while email’s there for anything less urgent or if you want to go into detail.
